Web and TV personality. Bestselling author. International Speaker. Award winning CEO of The Marketing Zen Group – a global online marketing company. Shama is the face of today’s digital world, and represents the best her generation has to offer. She has aptly been dubbed the “master millennial of the universe” and “an online marketing shaman” by Fast Company.com.
Shama is author of the best-selling book, “The Zen of Social Marketing,” and is an oft-quoted social media expert. Shama has been featured by Business Week, Dallas Morning News, Entrepreneur, Fast company, Inc. Magazine, The New York Times, The Huffington Post, the Wall Street Journal and hundreds of blogs and social media outlets. She’s also an accomplished international speaker and hosts her own Web TV show, Shama.TV. The show addresses new media marketing topics, trends, people and relevant perspectives. She also hosts Tech Zen with Shama and Socially Sound with Shama on CW 33.
Shama formed The Marketing Zen Group in 2009. Since then, the company has grown, includes 25 employees and clients that range from publicly held, Fortune 1000 companies to privately held small businesses and non-profit organizations. The company serves clients worldwide, including companies in Europe, Asia and Central and South Americas. Since its start in 2009, the company has grown at an average of 400%
She holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. In 2009, Business Week honored Shama as one of the Top 25 under 25 entrepreneurs in North America. In 2010, Shama won the prestigious Technology Titan Emerging Company CEO award. In 2011, Entrepreneur Magazine featured her as one of four Super Sonic Youth, dubbing her a “Zen Master of Marketing.”
When not working directly with her clients or shooting her shows for the media, Shama travels the world speaking on business, entrepreneurship, and technology. The 2nd edition of her best-selling book, The Zen of Social Media Marketing, is due out this March.
2. Do you think the education you’ve invested in helped you on the road to success?
Absolutely! My education at the University of Texas at Austin was tremendously helpful. Not just the courses, but the professors who truly cared about each student’s success.
3. What was the “break point” or an AHA moment in your career that made you decide to start what you’re currently doing & how did you come up with that Idea?
After 18 companies refused to hire me because they didn’t feel social media had a real shot in the business world. This was 2008. I started my own company in 2009. It started out as a social media consulting company, but we transitioned to a full service web marketing company shortly after realizing that clients demanded more.
4. As a young professional, what were some of the mistakes that you made and what did you learn?
I’ve certainly learned to be a lot more objective, and move at my own pace. In business and in life, you have to find what works for you. Other people’s solutions may not work for you.
5. What is one accomplishment that you are extremely proud of?
That my book, The Zen of Social Media Marketing, was so well received. Being an author has been so challenging and rewarding at the same time. The 2nd edition will be out in a few weeks.
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8 Basics for Creating a Social Media Strategy
6. What advice can you offer to your readers?
Learn to be an editor at heart. Don’t believe your first idea is your best idea. Be open to change.
7. What do you do for fun & where do you get your Inspiration from?
I love watching movies (in the theater with popcorn!), reading historical fiction novels, and playing with my dog. I find inspiration in books, movies, and insightful people.
8. What is your favorite gadget(s), software(s), website(s) that makes your life easier and more productive?
I love Skype! It is the backbone of our company.
9. Who would you like to see featured here and why?
Scott Gerber – Founder of The Young Entrepreneur Council. He is doing so much to foster youth entrepreneurship.
Ways to Connect with Shama:
Facebook: Facebook.com/ShamaKabani
Twitter: @Shama
Website: www.MarketingZen.com | www.Shama.Tv
From: http://www.moomkin.com/shama-kabani/
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