Brand Identity 101: 5 Basic Ways to Start Building your Brand

Brand identity is an awareness regarding a company, person, services or product. When we talk about any brand, we associate specific traits with that brand. Brand identity also determines the image of a particular product among the customers. However, merely brand identity does not help in a long run. It is the combination of various factors like good quality, confidence & reliability along with right brand identity that ensures the success of your brand. A brand is known due to various things associated with it. Overall, this is called a brand identity.

Moomkin.com has chosen to discuss 5 basic and essential ways creating brand identity that it has utilized to build its brand identity.

1. Website creation

Creating new website is the cheapest, easiest & fastest way for building brand identity. Since the reach of internet medium is far & wider than the other mediums available, this can be the easiest way to create brand identity.

2. Understanding and distinguishing the core values

Firstly, it is imperative to understand the core values of your product. When you are developing your brand you have to explain this to the marketing/creative agency to show the particular traits & image of your product. These unique qualities will help in creating the brand identity of your brand and separate your product from others. Uniqueness will surely give an edge to your product over others.

3. Creating a logo

A logo is also essential part of this strategy. This logo provides distinctiveness to your brand. This will help your product in standing out of the crowd. When we think about brands in a same category we do TOM (Top of the mind) recall. So, if you have an exclusive logo for your brand it will help your customers to think about your brand.

4. Writing articles to create brand identity

To create brand identity by writing articles/ documents can be fruitful. The idea is that once you have written them you can easily post it on your website/blog for publicity. Putting it on the website/blog makes it accessible to more people and some of them may promote and refer it to others.

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5. Creating slogan/tagline

This is another method for creating brand identity. A specific slogan/tagline really helps. For example: “Success Incubator”. Now, if a slogan glorifies your product qualities then it will definitely create and reinstate the brand identity among the customers. Moreover, the slogan/tagline should be attractive enough to draw attention towards it.

These are the fastest and easiest ways to start building brand identity that Moomkin.com has found to be effective. There are many different ways that can be implemented as brand identity building technics, and it is known that not all them work the same way for each brand. What are some of the methods that proved to be essential for your brand identity? Please share below

From: http://ping.fm/XfJgG