The concept of having and running a blog is to get people to read it. There are millions of blogs out there on every topic possible, and it takes time and effort to stand out in the sea of bloggers. Every Successful Entrepreneur and Business Professional should maintain some sort of a Blog to create awareness about their brand. Blogging is not just a way to share your thoughts and ideas. It can be used as a solid Marketing Tool to help with building and marketing your brand. To assist with that, Moomkin.com has conducted numerous interviews with successful entrepreneurs and business professionals and compiled a list of 8 easy to follow strategies to promote your blog.
1. Stay consistent & Keep Trying
The first thing is to never give up and keep on writing. Focus on promotion and publicity and traffic will come your way if you are persistent with you efforts. You need to write regularly and if you can’t keep up the pace then get someone to help you write at a small cost.
2. Establish your Credentials
To get people to read your blogs, you have to prove that you are an expert in your field. You can start this by writing an introduction about yourself, your accomplishments, qualifications, certifications, and identify where your articles have been published etc. Engage in interviews and reach out to sites like Moomkin.com to attain additional exposure about your expertise or product by getting featured. The more presence you have on the web, the greater the chances that you will get followed.
3. Be a SME: Subject Matter Expert
Readers only want to read the most authoritative views on a particular subject. You should write in an area where you are a subject matter expert and contribute to other relevant blogs. Write with intelligence and deep knowledge about your subject, your reputation will grow and people will throng to your site making yours the most popular blog.
4. Be a Transparent Publisher
You need to publish complete feeds without censoring particularly on controversial matters. This will grab the attention of content scrappers and create traffic. Additionally you can use Feedburner too as it allows you to check how many people are subscribing to any particular live feed.
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5. First Impressions Matter
Set yourself apart from everyone else by having a unique design. Be serious about the layout of your blog. You should have a catching and appealing headlines and a tightly written content that compels people to read it and leave comments making your blog more interactive rather than just a reading portal.
6. Focus on SEO
Master the art of search engine optimization and understand the basics of seo for your content and use it to your own advantage. You should have unique title tags, key word rich content, H tags and the works in your blog. You should have a strong understanding of the key words in the areas that you write and then use them effectively in your blog. In search based surfing where only the top 4-5 links on the search engine stand a chance of being viewed.
7. Be A Good Host and Engage
Finally be a great host to people who visit your site. Host contests and polls for them along with other interactive communication with your audience. Encourage your readers to engage in conversations and provide the tools for the to communicate with others (i.e. Comments section, Forum, Voting etc). This will ensure that your readers feel as part of the process, rather than just another regular passerby who stumbled upon your content by pure coincidence.
8. Use Multiple Blogging Platforms
One might say that one blog is enough. Well, that might hold true if your concept is very unique and there isn’t much competition out there on the same topic. Most of us blog on a relatively broad subject and you need to make sure that you utilize all available tools out there to market your blog. Some suggestions: Blogger, Tumblr, WordPress.
What are some of the Strategies that you follow to make your Blog stand out? Share your comments.
From: http://ping.fm/6arEa
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