Understanding the SEO Basics is crucial to success of any company, whether you are on the Web or not. Search Engine optimization or SEO is the process of getting into the top rankings in search engines for a website’s most relevant search phrases. These are essentially the phrases that internet surfers are most likely to type into a search engine when they are conducting their search. Getting displayed at the top of that search list will ensure that your information has the highest visibility and better chances of getting viewed. Successful Entrepreneurs and Business Professionals must be versed in every aspect of SEO and implement these marketing strategies into their daily routines.
So what is the easiest and least complicated way to optimize your site or content for search engines? Moomkin.com has researched multiple resources and conducted interviews with successful entrepreneurs on most valuable tips on SEO.
Here is a list of 10 Valuable SEO Basics:
1. Understand Your Niche and Choose The Most Relevant
Choose the most appropriate search terms for your website. Once this is done you have to ensure that this term is found at least one or two times on each page of the website. Sometime it is advisable to split larger page of your site into smaller ones covering related but slightly different topics so that each can have a specific search terms. Smaller pages are better suited as it becomes easier to target a search term when there is less text.
2. Link Structure within your site
This is very important that all pages of your website are linked. You have to make sure that the search engine crawlers can actually find all of your sites pages. If the crawler cannot find the page then no amount of Search Engine Optimization will help you. You need to note that Spiders cannot see links accomplished by JavaScript; they also will not spider any URL that has a session ID in it. Also make sure that all the pages on your site link to at least one other page as links to such pages is called ‘dangling links’ which affect the sites PageRank and in turn drops its chances of getting higher rank is searches.
3. Link Text
It is one of the most important elements for achieving a good ranking. Link text can be both within the site and on pages of other sites. However the target page’s key search terms needs to be included in the link text. Ideally we should not use identical link text for each link that connects to a page, however make sure to include the main search term for the page in the link text. Search Engines link Google attribute the link text as if it’s actually present on the target page hence it is extremely important to include your main search term in the link text. For example, this article on Basics of SEO can be linked directly to another relevant topic on moomkin.com Best Books for SEO, and so on.
4. Title Tag
The page’s key search term has to be contained within this tag, preferably place as near to the front as possible, without compromising on the tag flow. Obviously you need to be creative in creating different title tags for each page of your site even if they relate to the same search term.
5. Description Tag
Quite a lot of search engine now don’t display the description like they used to, however it still should be included in each page as some engines display it and occasionally even Google displays it. Write a description that is both appealing and contains the main search term one or two times. Place the search term once at the start and once in the last sentence.
6. Keywords Tag
Interestingly the words in the keyword tag are no longer treated as keywords by search engine but instead as text on the page. So it isn’t as effective as it used to be but that’s no reason to leave it out just because it increases the SEO content of your page. You don’t need to separate keywords and phrases with commas or hyphens, as search engine ignore them.
7. The H Tag
Please remember to use the ‘H’ tag as they are given more significance than ordinary text and the bigger the size of the ‘H’ tag, the better the result. Make sure to include the target search phrase of your site in H tags at least several times. More importantly, place your first H tag at the top of the page to optimize the chances for search.
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8. Bold Text
Bold text is given more weight than normal text though not as much as H tags however it makes sense to make you target search phrases for your site in bold text.
9. Text
In the body of your text try to use the search term as often as you can. Make sure it is present at the top in the first sentence and then a few more times in the first paragraph. Insert the search phrase in each paragraph. As a rule of thumb, you should have the target search phrase of you page 2-3 times for each 100 words of text for best search engine optimization results.
10. The Alt Text
You should include the search term in the ‘Alt’ text of all the images on your page. As some engines use the alt text for searching key phrases.
What are some of the Tips that You use to ensure success with SEO and become the next successful entrepreneur? Share your comments.
From: http://ping.fm/jLJ9I
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