Most of the tactics and strategies of the social networking media remain the same irrespective of the fact that you are trying to get thousands of followers or your aim is to foster and deepen bond within a tightly knit community. Nevertheless, social media marketing remains as the go-to source for many companies as the ultimate marketing mechanism. So there are some golden rules which you need to follow no matter which way you want to live on twitter either by being extremely popular or becoming an authority in your area. Moomkin.com analyzed numerous resources for Social Media Marketing and compiled the most relevant and easy to use in the list below.
Here are 8 strategies that you can follow to ensure success of Twitter and develop your own Social Media Marketing strategy:
1. Tweet Daily
First things first, install a Twitter application on your mobile device so that you can responds to any tweet where you get mentioned quick and fast. Remember constant engagement is the key to success on twitter and the more you sow the better you will reap. As a successful entrepreneur, you will have time constraints, but there must be daily allocation in your schedule for Social Media Marketing. In addition, there is a multitude of web resources that you can utilize to make best use of Social Media Marketing.
2. Focus on Quality Content – Don’t Spam
Tweeting quality stuff and information of value is the best way to get retweets and ensure success for your Social Media Marketing strategy, which in turn leads to more Twitter followers and helps build a strong network for you. Broadcast not only quality information, but also relevant. It is ok to widen the spectrum of your Tweets, but you have to establish credibility and expertise in your field of operation. Remember nobody likes spam. So spam at your peril.
3. Find Your Influencers and Most Active Followers
As in life, so in twitter the principle of equality doesn’t hold true and not every one of your followers has the same ability to amplify. You can use twitalyzer.com to find the most influential of your follower. You can also use Hootsuite to scan your followers and once you have done this make a list of your influential followers on Twitter and watch this list closely. Interact more with these influential followers whenever you have something meaningful and relevant to add to any ongoing dialog. As part of you Social Media Marketing strategy, it is important to engage and reward your most active influencers and followers to maintain that motivation to contribute.
4. Repeat Your Tweets
Well, Purists may snigger at this, but research shows that more than 92% of all tweets are retweeted within the first hour. So you need to post your important tweets multiple times, maybe with a different headline each time. This becomes more significant when your followers are in different time zones. In other words, as part of your Social Media Marketing strategy, you need to make sure that you rejuvenate some of your older tweets and bring them back to life from time to time.
5. Timing is Crucial: Know the Best Time to Tweet
Considering the rate of retweets, the timing is vital to spreading your messages. It is observed that Twitter is busier during weekdays as compared to weekends with traffic peaking post afternoon. Thursdays and Fridays are typically the busiest days. You should use scheduling tools like the Hootsuite to ensuring that the best tweets from your side go out during this time.
6. Reciprocate and Retweet Actively
Another basic rule which holds true is the principle of reciprocity. The more you retweet others the better the changes that they will follow you and retweet one your messages. In fact it has an exponential impact as it triggers reaction from multiple sources making twitter much more active overall.
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7. Use Links carefully
Add links to your Twitter profile whenever and wherever you get a chance and be assured that more people will follow your twitter account. It also increases the chances on retweets. su.pr, bit.ly and goo.gl are few great link shorteners that you can use for links in your tweets. Be cautioned, an extensive use of link shorteners can drive followers away as people are not particularly fond of clicking on the links that they are not sure what they are. So be careful and ensure the use of best practices when it comes to links in your tweets.
8. Be Realistic and Manage Expectations
Lastly, you need to remember that only a fraction of all tweets get retweeted. Researches put the number at around 6% so naturally if you expect each of your tweet to get retweeted then you going to get dejected. Don’t try to measure you twitter success in a short span but give a longer duration or around 2-3 months before changing your Twitter and other Social Media Marketing strategies. Remember the golden words – Patience and Persistence pays. So keep tweeting.
What are Your Social Media Marketing strategies to make the best use of Twitter? Share your comments below…
From: http://www.moomkin.com/social-media-marketing-twitter/
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