There are differences between ‘being’ social and ‘using’ social. Many regard the use of Social Media as simply reading random Tweets or connecting with your old classmates on Facebook. For businesses and entrepreneurs alike, Social Media can be the ultimate channel for marketing and creating a brand name. In fact, Moomkin.com relies substantially on Social Media to get the point across and reach the targeted audience. Social Media Strategy involves dynamic engagement with the consumer as well as tracking industry and consumers preferences.
Here are few basics to create a solid social media strategy that will enable your brand to ‘be’ social:
1. What Are You About
First things first, describe what your company and brand stand for in short. Make sure to make it simple and clear enough for even a kid and then measure all conversations and responses to your marketing stimuli against that.
2. What is Your Objective
Another absolute key element that you need to be certain of is as you build your social media strategy – What is it that you are trying to achieve from your Social Media Strategy.
Is it sales lead generation, branding, promotions or something else? Many organizations use social media as part of their branding initiative and to promote product launches, PR activities, customer engagement etc.
Whatever it is that is your Social Media Strategy, goal you need to be clear about it to enable accurate measurement.
3. Implement KPIs (Key Performance Indicators)
Once you have defined your desired outcome, implementing measures for the same is the next task. Establish your metrics and what defines success in terms of your operations. The best way is to measure inbound traffic, comments, fans, click throughs, followers before and after a particular event that you want to measure. Such valuable data will provide you with an insight on what needs to be improved upon and what needs to be removed.
4. Track the Influencers
Find and track those who talk and mention your brand. Select those who you feel are the perfect match for your brand and start monitoring them. Set up Google alerts for your brand and products, scan facebook and twitter to find who is talking about you. Measure number of comments to access engagement level so are RSS subscribers on blogs and friends or followers on social sites. It is important to track such mentions and understand the value of engaging them, thus developing your own advocates of your brand.
5. Identify Your Reader and Get In Front of Them
Get in touch with your readers; contribute to their causes and the likes and more often than not the reciprocation factor will work. Participate in their discussion, send them useful information, and comment on their blogs all to gain visibility in their sphere of influence.
6. Transparent Conversations
Significant part of your Social Media Strategy should be the level of engagement of your readers and followers. Form communities around your brand and engage in a two way conversation. The content and updates you put on your site should make it easy to initiate and maintain conversations. Ask questions and also respond to users queries to keep your brand alive on the social media. Be personal and identifiable as people don’t want to converse with faceless organizations, so your communication should have names not designations.
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7. Appreciate The Feedback
As part of building a solid social media strategy – Do not censor and eliminate criticism that you face in your content. Negative remarks and feedback is inevitable at times as everyone has their own opinion. Show that you act on such feedback and you will win many fans. Encourage any feedback – most of the time, some of your biggest pitfalls can be identified as a result of someone else’s critical observation. How you react to it is what will set you apart!
8. Cultivate you relationships
Stay true to yourself and keep finding ways to strengthen your relationship with your consumers and others in the audience as you implement your social media strategy. Do not try to please everyone. Start discussion groups, do surveys online, continue to provide a lot of information about your brand and stay determined in finding creative ways to reach your follower!
These are our tips on creating a solid and effective social media strategy. What is your social media strategy? Post your comments below.
From: http://ping.fm/jOr4X
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