Email marketing is one of the most effective ways for both small and large entrepreneurs to reach out to a wide audience. But not all email marketing is effective. You as a recipient of many such emails can appreciate this fact as there are some mails that you rush to open while you angrily hit the shift + delete keys on the others. So, how can you execute your email marketing campaign effectively? Well, here are 5 best tips Moomkin.com would like to share and help you making your e-mail marketing not only effective but also efficient.
1. Personalize your emails
If you are using your emails as just a way to brag about your website or product then you are wasting your time. The real power of email marketing stems from its intimacy as you are reaching their inbox which to most people is more reserved space compared to their facebook or twitter accounts. So, if a customer has shared his email address with you, grab the opportunity to build a personal relationship. Address your readers like friends. Let them know about special deals before they are made public. Use emails to tell your customers about special events in your company, stories, new products, service centers etc. The tone should be personalized and friendlier than the content on your website.
2. The timing matters – Know when to send it
You should try to send your marketing emails when your audience is most likely to read it. This may vary by industry and demographics, so you need to experiment and see what times are most effective. You have to test continuously as your email marketing target group may change habits. If you can, try to check what competition is doing? However once you have found the optimal time be consistent as most of your regular readers will develop a habit of reading your email newsletters on a particular time and day and inconsistency will lead to drop in interest.
3. Perfect the subject line
Remember your subject line to a large extent will determine the fate of your email newsletter. If your subject line is compelling, then customers will click through and read the contents. If not, you know the ease with which delete button gets pressed. To ensure your marketing emails get more click throughs you need to have to the point and engaging subject lines. Again you have to test and learn based on your industry and target audience.
4. Preview Pane is extremely important
Many of your customers will be viewing your email marketing via outlook or thunderbird. So you need to optimize your email in such a manner that it is properly viewable in the preview pane. By doing this you increase the chances that readers will see the most important and attractive part of your message. Designing your content for a preview pane means removing large images from your header and lengthy content from the body. If you achieve this, then you are making your e-mail readable even before the click trough and this automatically increases the effectiveness of your email marketing.
SEE ALSO:
5 Ways to Retain your Clients
6 Effective Ways to Drive Traffic to your Website
Why Unique Content is the Least of Your Worries
5. Make sure your emails are readable
Remember your well crafted multimedia email content or images will not be readable to most people as majority of people view your email marketing on their mobile devices which do not have image support. Even if you have to include images in your e-mail content ensure that it makes sense to the readers even if they cannot view the images. Do not insert images that are meant to be downloaded from the internet as most software programs block them. Try sending your marketing emails as plain text. This will make them smaller in size and hence readable in any email platform. If you want to include images about your product then a good idea would be to include a link to the web version of your newsletter with all the details.
Care to share your email marketing practices and tips? Please comment below
[Post Tags: Email Marketing]
From: http://ping.fm/WZWZO
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